Sam Rad (Samantha Radocchia) is a lifelong student of humanity — a futurist, entrepreneur, and best-selling author who combines the mindsets of an anthropologist and technologist.

Sam is the founder of RAD Original Creations (RADOC), a next generation media studio producing transformative stories that shape a better future.

A charismatic speaker and compelling storyteller, Sam delivers keynotes globally at industry events, Fortune 500 corporations, trade associations, national governments, international organizations, and NGOs — empowering individuals, leaders, and organizations not only to survive, but to thrive through radical and accelerating change.

Sam is trained in anthropology and linguistics, and focused her research on simulated realities, cognitive security, and post-human society. Her early work focused on digital economies, and she was amongst the first anthropologists to live in the virtual world “Second Life” in 2009 and later to deepfake herself in 2020 in a project called “SamRad.AI.”

As a futurist, this work has led Sam on a journey working with a range of frontier technologies, emerging social structures, people, places, and practices. She refers to herself as an archaeologist of the future, as Fredric Jameson coined — applying a traditional anthropological ethnographic approach to envisioning and illustrating future possibilities.

A four-time deep tech entrepreneur and applied futurist, Sam holds several patents and has served across multiple founding executive roles across the C-Suite. An early AI, blockchain, and applied cryptography pioneer, she previously was co-founder of NYOUM, a London-based AI-driven decentralized video communication platform, and Chronicled, a San Francisco-based blockchain company bringing trust to global commerce and supply chains. Prior to Chronicled, Sam founded two companies leveraging AI to map personal taste.

Sam is the author of the #1 Best Sellers, Radical Next: Reclaiming your Humanity in a Post-Human World (2025) and Bitcoin Pizza: The No Bullshit Guide to Blockchain (2019). She wrote as a contributor to Forbes, and was named to the 2017 Forbes 30 Under 30 List.

Sam is deeply passionate about restoring trust and human connections and believes technology is a tool to empower not entrench.

No stranger to risk, Sam was previously a competitive skydiver.

Follow Sam @SamRadOfficial